To pitch it they had Schnozzola on piano with a tweak on one of his old standards

After a few months of brisk business, sales sunk like a rock. Tasting like "cardboard discs in a box," it turns out "those little banana wafers looked like holy communion wafers. When you put milk on them, they started to look dark and mushy."
When Kellogg's dropped the line & wanted he switch to the main line corn flakes, the Schnozz turned up his nose- "he says, 'Where are da bananas?' and we said, 'Well, Jimmy… this is without bananas,' and he said, 'No bananas, no Durante.'"