Will Coronavirus Kill Astrology?

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Riddick
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Will Coronavirus Kill Astrology?

Post by Riddick » 05-11-2020 11:35 PM

Nobody saw it coming. Not even the astrologers.

If ever there was one, Susan Miller would be a blue-chip astrologer. So, in January, when she appeared on CBS New York and predicted that 2020 would “be a great year, and it will be a prosperous year,” people listened.

People listened when she said Capricorn would be the year’s “celestial favorite,” and that Cancer was the most likely to wed; Libra was set to score in real-estate and Taurus could expect a calendar full of international travel.

And then, people got mad because — it probably doesn’t need pointing out — things didn’t exactly go according to the stars’ plan.

March 2020 arrived, and with it the dawning of a global pandemic, the magnitude and universality of which seemed to contradict not just astrology, but the very notion that each sign could have its own fate (after all, we all are facing a common threat at the moment and it doesn’t take a seer to know that most of us will be spending a lot more time at home).

So you might expect people would be having their doubts. And yet, horoscopes appear to be more popular than ever. Comscore, a media analytics company, shows that traffic for major astrology sites like Astro, CafeAstrology, and Ms. Miller’s site, AstrologyZone, increased in March when compared to February.

“Astrology for us is a consistently high-performing category across all our sites,” said Emma Rosenblum, editor in chief for the lifestyle category at Bustle Digital Group, overseeing content and strategy for Bustle, Elite Daily, Romper, NYLON & The Zoe Report. “In place of traditional religions and spirituality, I think some people — particularly in this time of such uncertainty — are doubling down even more on horoscopes.”

Steph Koyfman, a former journalist who founded The Daily Hunch, a site that offers personalized daily horoscopes, says astrology can help provide tools to cope with uncertainty and the daily frustrations and fears brought on by the pandemic.

“I think astrology might offer comfort because it has a way of naming and unpacking archetypal patterns; it allows people to put words to what they’re already feeling and that helps them feel witnessed,” Ms. Koyfman said. “It’s also a way of orienting yourself in history and time. It helps take you beyond, oh my God, why is this happening to me? This is just how time works. It’s a cycle.”

Soon after the upset over her inaccurate predictions, Ms. Miller’s followers clamored to know how she thought the pandemic would play out. Her special mid-March coronavirus report laid the blame on Pluto. Apparently, the small but powerful planet “deals with huge financial matters, masses of people — and viruses.”

It went on to explain why some countries were affected more than others: “Italy is ruled by Gemini, for June is the month the citizens celebrate the unification of Italy. Gemini rules the lungs, so that’s why Italy has been hit so hard — this virus attacks the lungs.”

As for the fate of the United States (a Cancer, incidentally), Ms. Miller predicted that the virus will be “raging” through May and become weak in the summer months, only to crop back in the fall, and possibly extend as far as mid-December.

Funnily enough, this squares with what many leading health professionals had already predicted about the virus’ progress. So perhaps Ms. Miller, like many astrologers of the newer generation, isn’t only taking cues from the stars these days. For her legion of loyal fans, though, the medium may matter more than the message.

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A mind should not be so open that the brains fall out; however, it should not be so closed that whatever gray matter which does reside may not be reached. ART BELL

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