Mr. Potato Head, the root vegetable toy that's enthralled children since the 1950s, is getting a present-day makeover: Going forward, Hasbro will rebrand the name and logo for the sake of gender-neutrality.
This fall, Mr. Potato Head will be branded Potato Head "to better reflect the full line," the company said in a Thursday press release. "But rest assured, the iconic Mr. and Mrs. Potato Head characters aren’t going anywhere and will remain Mr. and Mrs. Potato Head."
Kimberly Boyd, senior vice president and general manager of global brands, told Fast Company, “Culture has evolved. Kids want to be able to represent their own experiences. The way the brand currently exists — with the 'Mr.' and 'Mrs.' — is limiting when it comes to both gender identity and family structure.”
Hasbro is also launching a "Create your Potato Head Family" toy as "a celebration of the many faces of families" including two large potatoes, one small fry and 42 accessories. In an accompanying video, Hasbro called it "a modern look for modern families."
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Post by Riddick » 02-27-2021 05:01 PM
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